AC #600 Integrated Circuit Engineering Collection Series 16

January 31, 1976   Description:

    A series of 1976 reviews of  Don Hoefler's Microelectronics News

    ICE Collection - Project File 10085 - February 20, 1976 - review of :

MICROELECTRONICS NEWSLETTER
January 31, 1976

1. FAIRCHILD
Fairchild's problem is that the bipolar memory products earn a good deal of their income. Difficulty in the bipolar memory area is like removing the 'monthly golden egg'. The semiconductor operation, particularly MOS, is still not well managed, and the Longo change was probably a good one. Abraham is a fairly good manager. He has experience at both Texas Instruments and Motorola. His stint as discrete manager at Motorola probably gave him some good background which can be applied to the day-to-day Fairchild situation. Most people have a fair amount of respect for Alan Gregory. Therefore, there is the possibility that Fairchild could turn around. Longo is a good technical man, and if Corrigan uses him wisely in that role he can make a good deal of money for Fairchild. He doesn't represent the kind of operations manager and/or market planner that Fairchild needs.

2. We can expect to see a complete management change at Signetics, since Halter was probably over his head in the Signetics job.

3. INTEL VS AMS
The attitude of Orion Hoch, President of AMS, is refreshing. However, it is true that Intel has developed some proprietary process, particularly in relationship with their 16K RAM from which they hope to make an awful lot of money.

4. IRON CURTAIN SALES
Helmut Seier was ICE's representative in Europe and certainly has an interesting background. In the past, he's had a number of orders from the Russians, to Kulicke & Soffa, which did not clear the U. S. Commerce Department restrictions.

5. PIERRE LAMOND
Pierre Lamond is one of the respected operations managers in the industry, and it's likely that he would go elsewhere than back to National, just to simply gain new experience. I think he would be welcomed back by Sporck, because they got along well.

6. NESS TIME
Gordon has really had a time of it in the watch business. He is one of the best marketing men in the business, but probably has a way to go as a financier and a manager. Gordon, at one time, directed ICE's marketing program as a consultant.

7. HANS SEVERIENS
AMI continues to have a few surprising problems. Their lack of ability to penetrate the standard market really shows lack of production sophistication, and they don't really quite understand their advantage in the custom circuit market.

© 1976 Copyright Integrated Circuit Engineering Corporation


Hoefler's Microelectronics News, January 31, 1976


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