AC #600 Integrated Circuit Engineering Collection Series 16

April 3, 1976   Description:

    A series of 1976 reviews of  Don Hoefler's Microelectronics News

    ICE Collection - Project File 10085 - April 19, 1976 - review of :

MICROELECTRONICS NEWSLETTER
April 3, 1976

1. ASSOCIATION FOR CONSUMER ELECTRONICS
The presidency of the Association for Consumer Electronics is a major position for Don Hoefler. He has a powerful group of governors. This appears to be a "lobbying group." The EIA has certainly lost its position as the major lobbying group for the consumer products electronics industry.

2. LES HOGAN/LSI SYSTEMS
LSI Systems is "pretty small for Les Hogan," but it seems likely that Hogan will ultimately find a major position for himself in the industry.

3. PRECISION MONOLITHICS
Specialized work of this type illustrates the kind of innovation that can come from a small group. This type of innovation is one of the reasons that ICE feels that there will be continuing "spinouts." Some of these will be founded on technical knowledge only and will fail for business reasons. These then will be re-purchased by the major manufacturers to broaden their product line.

4. INTERSIL
Intersil will have its problems under Fred Adler who is not too sympathetic to the temperament of the better silicon valley managers and technical types.

5. MEL SNYDER
His new company is based on patented I/C socket connector for high density and low cost with some sort of "piggyback" arrangement.

6. NATIONAL
While not reported yet by Don Hoefler, ICE has received information regarding National Semiconductor's difficulties with its military product line with customers such as Hughes and TRW. We understand that the National line has been disqualified by several of its customers. Since this involves approximately $30 million in backlog, it does need to receive some attention. It appears that the fiasco was created by middle management unknown to Floyd Kwamme, Charlie Sporck and Joe Van Poppelen. The management of National is currently involved in trying to restore line qualifications, which probably will mean some personnel organizational changes at National Semiconductor. The basic problem revolves around utilizing offshore facilities for the production of U.S. military qualified products on contracts where offshore production was not allowed.

© 1976 Copyright Integrated Circuit Engineering Corporation


Hoefler's Microelectronics News, April 3, 1976


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