April 3, 1976
1. ASSOCIATION FOR CONSUMER ELECTRONICS
The presidency of the Association for Consumer Electronics is a major position
for Don Hoefler. He has a powerful group of governors. This appears to be a
The EIA has certainly lost its position as the major lobbying group for
the consumer products electronics industry.
2. LES HOGAN/LSI SYSTEMS
LSI Systems is "pretty small for Les Hogan," but it seems likely that Hogan will
ultimately find a major position for himself in the industry.
3. PRECISION MONOLITHICS
Specialized work of this type illustrates the kind of innovation that can come
from a small group. This type of innovation is one of the reasons that ICE
feels that there will be continuing "spinouts." Some of these will be founded
on technical knowledge only and will fail for business reasons. These then will
be re-purchased by the major manufacturers to broaden their product line.
Intersil will have its problems under Fred Adler who is not too sympathetic to
the temperament of the better silicon valley managers and technical types.
5. MEL SNYDER
His new company is based on patented I/C socket connector for high density and
low cost with some sort of "piggyback" arrangement.
While not reported yet by Don Hoefler, ICE has received information regarding
National Semiconductor's difficulties with its military product line with
customers such as Hughes and TRW. We understand that the National line has been
disqualified by several of its customers. Since this involves approximately $30
million in backlog, it does need to receive some attention. It appears that the
fiasco was created by middle management unknown to Floyd Kwamme, Charlie Sporck
and Joe Van Poppelen. The management of National is currently involved in
trying to restore line qualifications, which probably will mean some personnel
organizational changes at National Semiconductor. The basic problem revolves
around utilizing offshore facilities for the production of U.S. military
qualified products on contracts where offshore production was not allowed.
© 1976 Copyright Integrated Circuit Engineering Corporation