AC #600 Integrated Circuit Engineering Collection Series 16

May 1, 1976   Description:

    A series of 1976 reviews of  Don Hoefler's Microelectronics News

    ICE Collection - Project File 10085 - review of :

MICROELECTRONICS NEWSLETTER
May 1, 1976

1. FAIRCHILD
Hoefler brings up some fairly good points regarding the efficiency of the Fairchild operation. Corrigan's principal problem is that he realizes that in many cases it takes longer than the six months to bring out a new product or a new process. It seems unlikely that Corrigan will be able to attract the same caliber of personnel as Fairchild has had in the past. In the long run, this will mean that they'll continue to have major financial difficulties. The most positive thing Fairchild has is its Isoplanar process. If this process can be brought to bear on marketplace problems, Fairchild could secure a good position again.

2. TEXAS INSTRUMENTS AND NATIONAL $19.95 WATCH
I would agree with Hoefler that if TI bombs out on bringing the $19.95 watch to market, there will be many dealers who will be very reluctant to do business with them again. It is of interest to note that the watches are available in the TI employee store, but virtually non-existant [sic] elsewhere.

3. ECC PHCENIX
Locally, Mr. Green's operation is still a mystery. We have been unable to find any company behind it, although Mr. Green indicates that he's recruiting for a major company currently in the semiconductor business that's unsatisfied with its present location. Siliconix has indicated in the past that it wanted to move out of the Silicon Valley area, and Sprague from time to time has indicated dissatisfaction with their locations. Philco-Ford and ITT in the past have indicated that they desired new locations, but we've heard nothing recently.

4. NATIONAL'S CONSTRUCTION PROGRAM
In spite of a few difficulties in Consumer Products and some aspects of vertical integration, National continues to increase its sales. National has managed to keep its difficulty with respect to MIL approved parts quiet, and apparently direct contact with the customers, Hughes and TRW, via Floyd Kvamme, has resolved some of their problems. Rumors are circulating that National is going to drop its POS business and complete watch sales. If true, it would illustrate once again the hazards of a component company integrating upward to compete too effectively with its own customers.

5. NITRON
Nitron is making money largely through vertical integration other than integrated circuits. It's likely that Louay Sharif would try to get a better position than the one at Nitron. It's rumored that he's being considered for the presidency of Intersil.

6. INTEGRATED CIRCUIT ENGINEERING
As indicated by Hoefler, John Shea, previously Marketing Manager, Government Products, at National Semiconductor joined ICE as our presence in Silicon Valley .

© 1976 Copyright Integrated Circuit Engineering Corporation


Hoefler's Microelectronics News, May 1, 1976


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