AC #600 Integrated Circuit Engineering Collection Series 16

July 31, 1976   Description:

    A series of 1976 reviews of  Don Hoefler's Microelectronics News

    ICE Collection - Project File 10085 - review of :

MICROELECTRONICS NEWSLETTER
July 31, 1976

CALIFORNIA TECHNOLOGY INTERNATIONAL
This approach is sheer marketing, but it does illustrate the effectiveness of clever product packaging. The approach sidesteps direct competition in selling calculators, concentrating on the gift, vanity and novelty markets. John's previous partner Don Rogers was a founder of Microma and a wheeler-dealer from way back.

AMI ASTRO WATCH
Technically, the AMI liquid-crystal watches seem OK, in spite of AMI's dumping of the low end line. Whether or not the hermetically-sealed Astro has enough sales appeal to get a new company off the ground will depend significantly upon the marketing promotional skills applied. The dumped watches are being sold by Technology Trends for $14.95 plus $3.50 for handling.

AMI 1103 RAM
Hoefler does depend upon his informants, and they are often wrong. His newsletter should always be interpreted in that light.

ENTREPRENEURS
Some engineers "lock up their desks at five o'clock." Others are involuntarily "motivated" to put in extra hours. This week's Electronic Engineering Times (8- 2-76) has an interesting story on what amount of involuntary overtime constitutes an excess.

© 1976 Copyright Integrated Circuit Engineering Corporation


Hoefler's Microelectronics News, July 31, 1976


Years 1975
1975
1976
1976
1977
1977
1978
1978
1979
1979
1980
1980
1981
1981
1982
1982
1983
1983
1984
1984
1985
1985
1986
1986


National Museum of American History


HomeSearchChip TalkChip FunPatentsPeoplePicturesCreditsCopyrightComments